November 15, 2015 Matt

Wall Therapy in Advertising

Lady Pink’s Mural In ARTrageous Campaign

The Breast Cancer Coalition of Rochester (NY) holds an annual fundraiser/auction to benefit those touched by breast cancer. The event always has a strong, empowering message paired with it’s signature splash of hot pink. For this campaign I photographed a graphically strong wall therapy piece from 2013 along the El Camino Trail. Here is a sampling of the setting, components and textures.

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The Event Poster I Created

 
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